I’m on a leather couch at the hottest new bar in Ibiza, and I’ve just been furnished with a small jar of pills. It isn’t what you think though. It’s not yet 3 p.m., the tablets are sleep-promoting magnesium, and my (now rapidly deflating) thigh-high boots are of the compression variety, designed to ease swelling and boost blood circulation. RoseBar—the brainchild of American physician Dr Mark Hyman—reflects a new face of the White Isle, and its patrons are far less preoccupied by wild parties than they are the very latest in wellness. Here, the “cocktails” are administered via IV drip (your €200 Inner Glow won’t taste of anything, but it will make your skin pop), and the only shots being lined up are of energy-boosting B12.
A dedicated longevity clinic, RoseBar caters to a growing knowledge of—and appetite for—functional medicine, biohacking, and genetic screening. It boasts state-of-the-art equipment and a deeply seductive tagline: “We defy the concept of aging.” Customers might spend half an hour breathing pure oxygen in a hyperbaric chamber. They can submerge themselves in the world’s only automated ice bath or take a snooze under cell-rejuvenating red light panels. For €1,500, they can have their very DNA sent off to be assessed in a Swiss laboratory. All with the goal of staying healthy, strong, and vital for longer. RoseBar cannot stop the relentless march of time, but it can, it insists, help to prevent it from leaving its footprints on your body.
“Scientists like David Sinclair [author of Lifespan: Why We Age—And Why We Don’t Have To] have made research available showing that, with certain inputs, we can slow and even reverse cellular aging,” says Dr, Tamsin Lewis, a former GB triathlete who is medical director at RoseBar. “This excites people, as it gives them a sense of autonomy over their own health.”
They would struggle to find a more appealing place in which to take their future wellbeing into their own hands. The clinic—all jute rugs and minimalist cream furniture—sits within the five-star Six Senses Ibiza on the island’s northern tip. The location makes perfect sense: since opening in 2021, this luxurious yet laidback hotel has become a magnet for the wellness crowd—it just hosted the second annual Alma Festival, which saw a panel of internationally renowned experts (The Class founder Taryn Toomey, Professor Tim Spector of the Zoe app, the Duchess of Sussex’s meditation guru Light Watkins) converge on Ibiza for three days of sound bowls, biohacking and somatic breathwork.
RoseBar’s close proximity to an infinity pool and boutique oceanfront suites no doubt adds to the draw for longevity’s ardent—and affluent—proponents, who include the Kardashian family. Kim, the same woman who said she’d be willing to “eat poop every single day” if it meant she’d look younger, recently spent $2,500 on Prenuvo’s full body MRI scan, which detects early signs of disease and degeneration. Her younger sister, the 28-year-old supermodel Kendall Jenner, had a hyperbaric oxygen chamber installed in her Beverly Hills mansion.