Amazon launched the general store model in 2018 in the US where it already has several dozen outlets.
The company said the launch at the Bluewater Shopping Center in Kent, southeast of London, had been planned for two years, prior to the pandemic.
“The pandemic didn’t really change our thinking. We’ve seen that the model has worked really well in malls in the US,” said Andy Jones, director of Amazon 4-star UK.
“There are the Amazon products (customers) will expect but also local products from small suppliers, because that is a huge part of the Amazon business,” he added.
He wouldn’t comment on whether more 4-star stores are being planned for the UK.
The company opened its first grocery store, Amazon Fresh, in the UK last year in London. It said the model has been “well received” since opening and has grown the bricks and mortar grocery arm to six stores across London.