Dart: Blue Dart rebrands Dart Plus as Bharat Dart

NEW DELHI: South Asia’s leading logistics firm Blue Dart has named its express service in India — Dart Plus — as Bharat Dart. The change comes at a time when Bharat is being increasingly used at government events and there is speculation that the country’s name could be changed from India to Bharat.
“This strategic transformation marks a momentous milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat. Bharat Dart is a time sensitive delivery service.… Blue Dart’s decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers,” Blue Dart said in a statement.
Blue Dart says it has significantly expanded its serviceable locations in India, with a special focus on tier II and tier III cities. Pablo Ciano, CEO-DHL eCommerce, said: “As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become paramount…. We firmly believe in the immense potential to spotlight the unique products and services offered by India’s small businesses and MSMES in tier II and tier Ill cities on a global stage, enabled by our seamless delivery solutions. This vision harmonizes seamlessly with the government’s ‘make in India’ initiative.”
Blue Dart MD Balfour Manuel said: “…This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation.”

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