Google has quietly rolled out a subtle update to Chrome’s incognito mode warning text. The update/change follows a hefty lawsuit settlement over alleged user tracking. The change, spotted in a pre-release build, clarifies that incognito browsing doesn’t prevent Google itself from collecting data.
MSPowerUser first spotted the updated incognito text, which appeared in a pre-release Canary build of Chrome version 122.0.6251.0. See the updated text below:
“Others who use this device won’t see your activity, so you can browse more privately. This won’t change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks and reading list items will be saved. Learn more”
For comparison, here’s the incognito text that the current stable release of Chrome shows:
“Now you can browse privately, and other people who use this device won’t see your activity. However, downloads, bookmarks and reading list items will be saved. Learn more”
For those wondering what’s exactly new? Previously, the text simply mentioned browsing privacy on other devices without explicitly addressing data collection.
However, core aspects of incognito remain unchanged, evident from the bullet points below the text:
* Browsing history, cookies, site data, and form entries are not saved.
* Some entities like websites, employers, schools, and ISPs may still track activity.
This tweak comes months after Google agreed to a reported $5 billion settlement in the incognito tracking lawsuit, though full details remain confidential. The final settlement awaits court approval in February.
MSPowerUser first spotted the updated incognito text, which appeared in a pre-release Canary build of Chrome version 122.0.6251.0. See the updated text below:
“Others who use this device won’t see your activity, so you can browse more privately. This won’t change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks and reading list items will be saved. Learn more”
For comparison, here’s the incognito text that the current stable release of Chrome shows:
“Now you can browse privately, and other people who use this device won’t see your activity. However, downloads, bookmarks and reading list items will be saved. Learn more”
For those wondering what’s exactly new? Previously, the text simply mentioned browsing privacy on other devices without explicitly addressing data collection.
However, core aspects of incognito remain unchanged, evident from the bullet points below the text:
* Browsing history, cookies, site data, and form entries are not saved.
* Some entities like websites, employers, schools, and ISPs may still track activity.
This tweak comes months after Google agreed to a reported $5 billion settlement in the incognito tracking lawsuit, though full details remain confidential. The final settlement awaits court approval in February.
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