Ayo Edebiri is getting ready to make her SNL debut this weekend, but is she also adding campaign star to her resume?
The newly minted Emmy and Golden Globe winner strolled into rehearsals for the stalwart late night show decked out in Bottega Veneta. She wore the brand’s cape trench over a checked leather button-up (featuring their signature tromp l’oeil leather technique), a burgundy leather tie, and a pair of blue jeans. She accessorized with a brown baseball cap, a teal Andiamo bag, and a black chunky loafers with gold hardware.
We couldn’t help but wonder: Is Edebiri is the latest star to take center stage in their guerrilla marketing campaign? Late last year, the Matthieu Blazy-led brand sent Kendall Jenner and A$AP Rocky into the paparazzi-filled wild wearing the latest Bottega collection. Edebiri’s look called to mind Rocky’s brand-sponsored ‘fits, marked by loafers and ties. If the Italian house did indeed tap her, we don’t blame them: The Bear star has landed on every Best Dressed list, thanks to her strong sense of personal style and willingness to play with fashion.
But, lo, a Bottega Veneta spokesperson tells Vogue that Ayo Edebiri is in fact not starring in a campaign. Perhaps she, like the rest of us, has simply been swept up by the widespread Bottega mania of the last several months.