The anticipated live launch date of Celebrity Big Brother has been revealed as Monday March 4.
The star-studded new series, which will air at 9pm on STV, will be hosted by AJ Odudu and Will Best.
Celebrity Big Brother: Live Launch will reveal the new cast of famous faces who are entering the iconic Big Brother house, as they embark on the ultimate social experiment and become isolated from the outside world.
Leaving luxury behind, the celebrities will take part in nominations and tough tasks with cameras capturing their every move.
The main show will be followed each night by Celebrity Big Brother: Late & Live – giving viewers additional exclusive content.
Celebrity Big Brother: Late & Live on ITV2 will be the only place to watch the famous evictees first live interview alongside an array of unmissable exclusive features including access to the camera runs, special guest commentary and debate.
The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week, giving fans the opportunity to watch live footage into the small hours after the main highlights show.
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