Australia is officially in Taylor Swift mode as the singer prepares to arrive in the country to kick off her Eras Tour.
The highly anticipated tour has prompted eager fans to block out full days to celebrate the concert, spend months preparing friendship bracelets and go to special efforts to piece together the perfect outfit.
Now, a vodka brand is introducing a limited-edition, ready-to-drink alcoholic beverage as a hat-tip to Swift’s Midnights hit, Lavender Haze.
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Smirnoff says its Ice Lavender Lemonade, with citrus flavour and cloudy lavender colouring, has been designed to mimic the energy and fun that festivals evoke for music lovers.
The pre-mix beverage will be available at liquor stores from February 13.
“Smirnoff lives and breathes music so when we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had to get ready for it,” said the brand’s marketing manager Maddy Stockwell.
A 300ml glass bottle four-pack retails for $21.99.
Alcohol is only permitted for people over the age of 18. Please drink responsibly.
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