Walnut Creek’s Calicraft Brewing Co. acquires Heretic Brewery and Distillery

Walnut Creek’s Calicraft Brewing Co. acquires Heretic Brewery and Distillery

Calicraft, a Walnut Creek-based craft brewery, has acquired the Fairfield-based Heretic Brewery and Distillery. Financial details about the Aug. 5 transaction were not announced. The move enables Calicraft to increase its brewing capacity and expand its production and distribution, according to a press statement. The two brands have similar histories and are roughly the same … Read more

Arsenal names Athletic Brewing as official nonalcoholic beer partner

Arsenal names Athletic Brewing as official nonalcoholic beer partner

Athletic Brewing Company is the official nonalcoholic beer partner of Arsenal F.C. Courtesy: Athletic Brewing Co. Athletic Brewing Company has scored a partnership with Arsenal, becoming the English soccer team’s first official nonalcoholic beer partner. Arsenal will feature Athletic Brewing’s Run Wild IPA at Emirates Stadium for both men’s and women’s matches, and Athletic Brewing … Read more

“Osama Bin Lager” Beer Goes Viral In UK, Forces Brewery To Shut Website

“Osama Bin Lager” Beer Goes Viral In UK, Forces Brewery To Shut Website

The co-owner said that people laugh when they see the names of the drinks. A beer named after Osama bin Laden, one of the world’s most notorious terrorist leaders, was sold out after it went viral on social media. The excessive demand forced Mitchell Brewing Co. employees to momentarily disconnect phones and shut down their … Read more

Retrospekt x Pabst Blue Ribbon Film Camera is Made for Capturing Good Vibes and Fun Times

Retrospekt x Pabst Blue Ribbon Film Camera is Made for Capturing Good Vibes and Fun Times

A couple of Milwaukee-based brands are teaming up for a beer-themed, easy-to-use film camera. Retrospekt, known for refurbished vintage cameras often adorned with glorious visuals, is releasing a simple-use 35mm film camera with Pabst Blue Ribbon (PBR) graphics. The collaboration doesn’t stop at a preloaded 35mm camera, either. Retrospekt and PBR are also launching a … Read more

Red Rocks sells more White Claw than anywhere in the U.S. – The Mercury News

Red Rocks sells more White Claw than anywhere in the U.S. – The Mercury News

Playing Rocks Amphitheatre can be the pinnacle of a musician’s career. But the world-famous venue also offers a thirsty, hungry mass market for brands that are trying to reach the nearly 2 million people expected there this season. As an all-day, every-day operation from April through November, the crews at Red Rocks are constantly prepping … Read more

Russian River Brewing’s Pliny the Younger celebrates its big 2-0

Russian River Brewing’s Pliny the Younger celebrates its big 2-0

Russian River Brewing’s cult fave, Pliny the Younger, is celebrating its 20th anniversary, a landmark for a triple IPA that makes an appearance for just two weeks at the brewery each year. It’s a beer steeped in history, from its Ancient Roman name to the early days of the West Coast craft brewing movement … … Read more

How Athletic Brewing Co. dominates booming nonalcoholic beer market

How Athletic Brewing Co. dominates booming nonalcoholic beer market

Nonalcoholic beer is having a moment. Once a rarity on store shelves, nonalcoholic beer saw a 39% jump in sales growth in 2020. The trend is proving to outlast the Covid-19 pandemic. Sales of nonalcoholic beer grew 32% in 2023, compared to the year before, adding to data from NielsenIQ. The pandemic-led adoption of nonalcoholic … Read more

SoCal-based tattoo icon Tokyo Hiro leaves his mark on Sapporo’s new six-pack

SoCal-based tattoo icon Tokyo Hiro leaves his mark on Sapporo’s new six-pack

He’s a respected tattoo artist whose work is etched on the skin of numerous musicians and professional athletes. He’s also designed album covers and concert posters for bands like Bad Religion, The Offspring, Mammoth WVH, Motörhead and Mötley Crüe and created customized guitar designs for Yamaha. And when Japanese-born tattoo icon Tokyo Hiro grabs a … Read more

Super Bowl ads won’t solve Bud Light’s problems but may set the tone for a comeback

Super Bowl ads won’t solve Bud Light’s problems but may set the tone for a comeback

Hannah Wyman | (TNS) St. Louis Post-Dispatch ST. LOUIS — Anheuser-Busch InBev is hoping its trio of Super Bowl commercials will win back drinkers who have sworn off Bud Light after the brand’s work with a transgender influencer sparked a boycott and tanked sales. It’s a marketing move experts say won’t work immediately but could … Read more

Bay Area sommelier pivoted from grapes to apples with Sincere Cider

Bay Area sommelier pivoted from grapes to apples with Sincere Cider

Folks have called Bex Pezzullo a modern-day Johnny Appleseed — with good reason. The Bay Area hospitality industry veteran and sommelier happened to be launching an apple-centric venture at a challenging time, right before the pandemic hit in 2020. So she hit the road to spread the word about her hard cider. It worked. She … Read more