car buyers: India’s new-age car buyers are opting for brighter, single-model shades that define brands, personality
Henry Ford once famously offered the Model T in any colour, as long as it was black. Indian car buyers gravitated to the other end of the palette, having a well-known preference for white or silver. Not any more, it seems. India’s young, aspirational consumers are now opting for brighter, bolder colours such as purple, … Read more