BigBasket eyes larger share of private label sales with new frozen foods brand
MUMBAI: Tata-owned BigBasket is broadening its play in the frozen foods space, a category co-founder and CEO Hari Menon said is “untapped” as it looks to gain market share and increase its pie of sales from private labels. To be sure, the company had already forayed into the frozen foods segment with its in-house brand … Read more