Sigma’s CEO Kazuto Yamaki says that he is “very much personally interested in supporting medium format,” and now that it has filled out its support of full-frame mirrorless, perhaps the time to expand to larger sensors is nigh. Medium format cameras have grown in popularity in recent years due to the combination of more affordable … Read more
Hasselblad unveiled the 907X camera body in 2019 alongside the CFV II 50C digital back. Hasselblad has today unveiled the CFV 100C digital back. The 907X and CFV 100C combine to offer what Hasselblad calls “the most versatile medium format camera” in the industry. The 907X camera body and CFV 100C digital back are compatible … Read more
After more than a year’s wait, the Hasselblad XCD 90mm f/2.5 V lens that was announced alongside the X2D 100C camera is finally available and the first reviews have begun rolling out. Ted Forbes of The Art of Photography has gone hands-on with the new 90mm f/2.5, calling it the best XCD lens yet. “I’ve … Read more