Bmw: BMW bets on a ‘Neue Klasse’ revival to catch Tesla
BMW is once again turning to the “Neue Klasse” brand – this time as an electric vehicle – as the German automaker seeks to replicate past successes to catch up with trailblazer Tesla. During the early 1960s, BMW was a struggling enterprise with an uncertain future, overshadowed by Volkswagen , Mercedes-Benz and the giants of … Read more