Dyson Is Launching a New Airwrap, and It’s Even More High Tech Than the Original Hot Tool

Dyson Is Launching a New Airwrap, and It’s Even More High Tech Than the Original Hot Tool

Avid readers of Allure (that’s you, right?) know how much our editors love the Airwrap. The multitasking device has earned itself multiple Best of Beauty Awards for its ability to style hair quickly and efficiently without heat, leaving behind a glossy finish. Now, the brand is releasing a new, souped-up version—somehow adding more to a … Read more

We Tried Dyson’s New Chitosan Styling Products on 4 Different Hair Types—Review with Photos

We Tried Dyson’s New Chitosan Styling Products on 4 Different Hair Types—Review with Photos

We know what you’re thinking. For skeptics who might say that is a lot of effort just for the application of your products, consider what happens when you use too little—or worse, too much product. “Using too much product may lead to excessive buildup, flaking, or a greasy appearance when it comes to the level … Read more

Five most awaited upcoming cars, SUVs in India: Maruti Dzire, Mahindra Thar 5-door and more

Five most awaited upcoming cars, SUVs in India: Maruti Dzire, Mahindra Thar 5-door and more

Five months into 2024, the Indian automotive industry witnessed many unveils and launches. Several manufacturers launched all-new products while also updating the existing ones with new-gen iterations. However, there’s no slowing down. The remaining months of 2024 too will be packed with action. Major Automakers like Mahindra, Tata Motors, Maruti Suzuki, and Citroen are expected … Read more

Made By Mitchell’s New Curve Case Palette Has the Darkest Contour Shade We’ve Ever Seen

Made By Mitchell’s New Curve Case Palette Has the Darkest Contour Shade We’ve Ever Seen

Not all superheroes wear capes; some just create makeup for dark skin tones that isn’t jet black. Although people with darker skin still struggle to find complexion products that match their skin, U.K. brand Made by Mitchell has stepped in to prove that making those products is, indeed, possible. BeautyTok already loved the makeup brand … Read more

We Tried Beyoncé’s New Hair-Care Line, Cécred, on 3 Different Hair Types — Review

We Tried Beyoncé’s New Hair-Care Line, Cécred, on 3 Different Hair Types — Review

If suds are your thing, you’ll still get a nice lather out of this product, even without the sulfates, an ingredient you won’t find in any of the Cécred formulas, in addition to artificial dyes, BPA, BHA, BHT, DEA, formaldehyde, microbeads, mineral oil, phthalates, PEGs, and silicones. Cruel: The hydrating shampoo really lathers. While I … Read more

The ChatGPT of Fragrance Has Arrived

The ChatGPT of Fragrance Has Arrived

One of those people is Calice Becker, vice president perfumer at Givaudan, director of Givaudan Perfumery School in Paris, and the nose behind Dior J’Adore and other iconic fragrances. In 2018, she saw an opportunity to streamline the complicated development process and spearheaded the birth of Carto, an AI-powered tool that is the “brain” of … Read more

CES 2024: These celebrities will be attending the biggest tech event

CES 2024: These celebrities will be attending the biggest tech event

The annual Consumer Electronics Show (CES) is set to kickoff in Las Vegas on January 9. The four-day event is set to see a slew of new launches, announcements, keynote sessions and more. At this year’s CES, a bunch of celebrities are also making an appearance. “CES has a long history of welcoming celebrities and … Read more

Gucci Gloss à Lèvres Is a Lavish Essential for Your Lip Look

Gucci Gloss à Lèvres Is a Lavish Essential for Your Lip Look

Story time: glosses are usually not my forte, but after getting a much-needed re-up on my lip filler, I’ve decided to dip my foot (err, lips?) into their sticky, tacky waters. Lip glosses are usually nothing revolutionary, and most of the formulas on the market have a nearly-identical shine, shimmer, and texture — honestly, this … Read more

prestige group: Pressure is on us to launch more because the inventory is almost nil: Irfan Razack, Prestige Group

prestige group: Pressure is on us to launch more because the inventory is almost nil: Irfan Razack, Prestige Group

Irfan Razack, CMD, Prestige Group, says “the way the sales have happened in the last few quarters, the pressure is on us to launch more because the inventory is almost nil and so if I do not bring a new product into the market, we will not be able to get the top line sales. … Read more

Hydro Setting Powders Mattify and Hydrate Skin at the Same Time

Hydro Setting Powders Mattify and Hydrate Skin at the Same Time

Most powder particles found in traditional setting powders, particularly talc and silica, are actually hollow, New York City-based cosmetic chemist Rachel Johnson tells Allure. However, in the case of hydro setting powders, “Water is encapsulated inside the powder particle,” she adds. “So when friction is applied, it releases the water, giving the product a powder-to-liquid … Read more