WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As part of the deal, Prime Hydration will … Read more
As WWE gears up for its biggest annual premium live event next month, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: surpassing 100 million subscribers. YouTube has about 2.49 billion active users … Read more
DAYTONA BEACH, Fla. — The 3-0-5 took over the Daytona 5-0-0. Dwayne âThe Rockâ Johnson, Pitbull and DJ Khaled represented South Florida at the Daytona 500, as the trio of Sunshine State celebrities brought a dose of star power to Sunday’s scheduled race day that was washed out by rain. Johnson, the wrestler/actor, said he … Read more
PHILADELPHIA — Cody Rhodes needs only to look at the wedding band tattoo on his finger for a reminder of the days when he was a big gamer: It’s the Triforce symbol from “Legend of Zelda.” “I have good love for the lore,” Rhodes said. The WWE star needs only to look at the gaming … Read more
The WWE is collaborating with the Big 12 Conference for their championship game next month, as the sports entertainment company further strengthens its relationship with various sports organizations ByMICHELLE CHAPMAN AP business writer November 16, 2023, 12:01 PM File – Kansas City Chiefs Patrick Mahomes, wearing a WWE belt, celebrates the team’s Super Bowl victory … Read more