Mahindra expects Thar to displace the Scorpio as its flagship brand

Mahindra expects Thar to displace the Scorpio as its flagship brand

Cochin: Mahindra & Mahindra, India’s second largest utility vehicle maker by sales, expects the Thar Roxx– its midsize SUV offering launched on Thursday, and its existing two-door variant to become its largest selling flagship brand in volume terms, displacing the Scorpio brand, said Rajesh Jejurikar, executive director for auto and farm equiment sectors, M&M With … Read more

Mahindra Thar Roxx: Mahindra targets leadership position for Thar range in mid-size SUV segment in next 3-5 yrs

Mahindra Thar Roxx: Mahindra targets leadership position for Thar range in mid-size SUV segment in next 3-5 yrs

Mahindra & Mahindra on Thursday said it aims to make Thar range leader in the fast-growing mid-sized sports utility vehicle segment over the next 3-5 years. The company on Wednesday rolled out five-door Thar Roxx and may also introduce new products under the brand over the next few years to cater to different sets of … Read more

Mahindra Thar Roxx launched in India at Rs 12.99 lakh: Features, specs, changes explained

Mahindra Thar Roxx launched in India at Rs 12.99 lakh: Features, specs, changes explained

Mahindra and Mahindra today launched the much-anticipated Mahindra Thar Roxx in the Indian market. The base petrol MX1 variant is priced at Rs 12.99 lakh and the base diesel model is priced at Rs 13.99 lakh (both prices ex-showroom, introductory). In comparison, the Thar Roxx is Rs 1.64 lakh more expensive than the standard Thar. … Read more

Mahindra Thar Roxx design revealed: Difference from 3-door Thar explained

Mahindra Thar Roxx design revealed: Difference from 3-door Thar explained

Homegrown Automaker Mahindra and Mahindra is all set to launch the new Thar Roxx in the Indian market on August 15, 2024. Ahead of the launch, the company has fully revealed the SUV in black and white colours. As seen in the picture, the upcoming Thar Roxx is finished in white exterior paint. This new … Read more

Mahindra Thar Roxx fascia revealed in new teaser, launch on 15 Aug: Details

Mahindra Thar Roxx fascia revealed in new teaser, launch on 15 Aug: Details

Mahindra & Mahindra is gearing up to launch the much-awaited 5-door iteration of its popular SUV, the Thar, on August 15, 2024. Dubbed as the ‘Thar Roxx’, the SUV has created significant buzz around its arrival and the manufacturer has lately been drip-teasing us with the glimpses of the model. The latest teaser image shared … Read more