‘You sneak into countries’: Apple sacks employee over antisemitic Instagram message

Natasha Dach, a former employee of Apple, was fired by the tech giant for posting a controversial and hateful message about Jewish people on her Instagram account. In her post, which was shared by a pro-Israel watchdog group called StopAntisemitism, Dach claimed to be “a proud German” and accused Jews of being “murderers and thieves” who “sneak into countries, steal people’s lives, jobs, homes, streets, push them, bully them, torture them”.She also called Jews “terrorists” and said that history would note their crimes.
Dach’s post was widely condemned by social media users, who tagged Apple and its CEO Tim Cook, and demanded action against her. Some also questioned her loyalty to the US and her sympathy for Hamas, the Palestinian militant group that is designated as a terrorist organization by the US and many other countries.
Dach, who worked as a technical specialist and manager apprentice at Apple, according to her now-deleted LinkedIn profile, deleted her Instagram and LinkedIn accounts after receiving backlash for her remarks. She was also removed from Apple’s official employee directory. StopAntisemitism later tweeted that she “is no longer an employee at Apple”.

Liora Rez, the executive director of StopAntisemitism, told The New York Post that they learned of Dach’s termination from a confidential source within Apple. She also said that Dach’s post was “horrifying” and “one of the worst cases of antisemitism” they had seen.
Apple has not commented publicly on Dach’s case, but the company has a policy of zero tolerance for discrimination and harassment in its workplace. According to its website, Apple “is committed to creating and maintaining a work environment where all employees are treated with dignity and respect” and “does not tolerate any form of discrimination or harassment based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, or any other basis protected by law”.
Dach’s case is not the first time that an Apple employee has been fired for posting offensive content on social media. In 2019, Antonio García Martínez, a former product manager at Apple, was fired after his past misogynistic and racist tweets resurfaced online. Martínez had also written a controversial book called Chaos Monkeys, in which he described his experience working at Facebook and Silicon Valley.
Dach’s case also highlights the issue of antisemitism and hate speech on social media, which has increased in recent years, especially in the context of the Israel-Palestine conflict.
Social media platforms, such as X, formerly Twitter, Facebook, and Instagram, have faced criticism and pressure for not doing enough to combat antisemitism and hate speech on their platforms. They have also been accused of applying inconsistent or biased standards when moderating such content.

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